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  1. Do you have your own farm or u source milk from various farmers? How big is the farm?
    • Yes, we have our own dairy farm and we don’t source milk from small/marginal farmers or milk collection agents.
    • The herd size is 190 cows with a total housing area of 12 acres. Total land area under cultivation is 115 acres, please see our farm video and pictures in gallery section.
    • Our farm is basically an orchard with 370 trees of Amla (Indian Gooseberry).
  1. Where is the 4S Farm located?
    • 4S Organic Dairy farm is located at Rewari, Haryana, which is around 85 kms from IFFCO Chowk, Gurgaon towards Jaipur Highway.
  1. Can we visit the farm?
    • Yes, we conduct farm visits on select saturdays. We encourage our subscribers to keep visiting our farm on a regular basis, preferably along with the kids so that they can learn about agriculture and dairy farming practices.
  1. What facilities are available at the farm?
    • All the basic amenities are available at farm to make our subscribers feel comfortable during farm visits.
    • Among facilities for cows, we have a huge housing shelter where the cows roam and rest, well equipped with 24X7 water & feed access, fans and foggers are installed to keep the shelter cool.
    • Each cow is monitored by a computerized health tag placed around her neck; it tracks her digestive system, physical movement, stress, activity, rumination, heat and temperature among other things.
    • Automatic milking parlour for human touch free milking of cows
    • Hoofing machine for cows (just like we use a nail cutter)
    • High pressure shower system for bathing
  1. How is 4S farm different from other companies’ farms?
    • Our cows are monitored 24×7 using a computerized chip/tag making sure that no cow suffering from any illness/sickness is milked along with other cows. We have grown our herd organically with constant improvements in cow breed, comfort levels and dairy farming ecosystem.
    • Most dairy farmers in India don’t check and maintain cow’s udder health especially teats, leading to contamination in milk – like pus or bacteria or traces of blood. However, at 4S Dairy farm, our computerized tag/chip and the mastitis detector help us to eradicate all these cow related contamination/impurities from the milk.
  1. Why 4S Milk? What makes 4S milk better than others?
    • We, at 4S Milk, have been supplying farm fresh cow milk for over 5 years now. We have been able to maintain our quality and service ever since its inception. The testimonials from our loyal customers would speak volumes for itself when it comes to choosing 4S Milk.
    • We take a lot of pride in calling ourselves much better than other brands. The pride comes from the effort and hard work we put in to ensure the quality is never compromised. The health technology we use, the processes we follow and the hygiene we adhere to has always kept us on a higher pedestal .
  1. What varieties of milk do you supply?
    • We only do farm fresh whole cow milk (without any processing). We don’t make other variants like full cream, toned or double toned.
  1. What do you mean by whole milk?
    • Whole milk is the most natural state of milk as obtained from the cow. There are no additives or preservatives in the milk. The milk is not processed in any which way.
  2. If it is whole milk, why isn’t there any thick Malai on it after it is boiled and cooled?
    • Thick malai/cream on top is directly proportional to the fat percent in the milk. A cow generally gives milk at 3.5% – 4.5% fat content so the malai comes accordingly.
    • However, if you compare it with market/industrial variants like full cream, which is 6% fat, they are made by adding extra cream to milk thus giving a thicker malai/cream
  3. I can’t set good Dahi with the milk. It’s quite runny. Why is that so?
    • The viscosity of dahi/curd is directly proportional to the SNF (solid non fat) content in the milk. Largely the milk sold in market is treated with SMP (skimmed milk powder) raising the SNF content, which increases the viscosity of curd making it thick.
  4. What is pasteurization? Is your milk pasteurized? Do I need to boil the milk?
    • Pasteurization is the industrial method of boiling . Though pasteurization was intended to only kill bad bacteria, however now this process is being used to increase the shelf life of milk by killing good bacteria as well. This is done by pasteurizing the milk at higher temperatures & shock heat methods. Domestic boiling is the natural and best method of pasteurization, which only kills the bad bacteria and retains the good ones.
    • 4S Milk is 100% farm fresh raw milk without any processing or pasteurization and no preservatives or additives. Hence boiling is mandatory within 90 minutes of delivery.
  5. I’ve had cow’s milk when I was a child, and it always used to be yellow in colour. But the milk you supply is off white/less yellow. Is it really cow’s milk?
    • Yellowness in the milk is directly proportional to beta-carotene in milk. 4S Milk turns yellowish after 6-7 hours of boiling (when kept under refrigeration)
    • These days lot of people use artificial carotene to make a milk variant yellow and sell it claiming to be cow’s milk
  6. Is your milk A1 or A2? What is A2 milk? Is A2 milk better?
    • We don’t make claims on A1A2 as this can only be determined by DNA test of each and every cow in the herd. Those who make such claims are basically misleading the consumers and are spreading misinformation
    • This whole A1 A2 thing is a false propaganda being spread to incite fear among consumers and extract premium, however the truth is that 98% of milk in India is by default A2. (refer NBAGR website)
  7. Is your milk certified?
    • Yes our milk is FSSAI certified. It is not organic certified as animal products in India are yet to be certified. The guidelines laid out by the concerned authority are primarily as per the western countries and are not possible to adopt in Indian agriculture scenario. For e.g. 2 cows per hectare. The authority is re-evaluating its guidelines to suit Indian farming structure.
  8. How can we be assured of the quality of milk supplied to us?
    • We conduct frequent farm visits to establish the trust and transparency
    • We conduct lab tests and share the report with our consumers on a regular basis
    • Consumers are free to get the samples checked at any lab, We have the world’s best milk quality testing machine at our farm to keep a regular check on the quality
  9. Why is the milk thickness inconsistent unlike other branded packaged milk?
    • There are multiple factors that play a vital role in the quality (read taste, texture, aroma, creaminess) of the milk obtained naturally from cows
      1. Weather –
        1. Summer heat prohibits growth of green fodder and whatever green fodder is grown contains less juice compared to the ones in winter
        2. Summer heat also leads to stress in cattle despite the use of fans and mist foggers
        3. Humidity and rains  leaves the cattle panting in stress, leading to lack of appetite  affecting the quality of milk
        4. Humidity leads to exponential growth of bacteria changing the taste and texture drastically. Humidity (in the months of July and August)is the worst factor  which adversely affects dairy products
        5. Winters are the most conducive for dairy farming as grass is grown easily and is much juicier compared to other parts of the year. Cows are also stress free.
      2. Lactation Cycle & Patterns –
        1. A Cow delivers calf once in 15-18 months. After 15 days of delivery, her milk is safe for human consumption and that stage of the cow is called “Fresh Lactating” cow
        2. On an average, a cow gives milk for 300 days in a year so from the stage of “Fresh lactation” to “Mid-lactation” to “End of Lactation” the creaminess in her milk goes up in every stage.
        3. The number is cows in each stage of lactation is also an important factor in determining the consistency of milk. Whenever the number of cows in the herd are more on “fresh lactation” the milk batch is less creamy and whenever the number of cows in the herd are more on  “end of lactation” the milk batch is more creamy Thus it can never be consistent throughout the year if it’s 100% natural milk.
  10. What is the shelf life of the milk?
      • Without boiling the shelf life is 2 hours under refrigeration. In winters it can last up to 10-12 hours under refrigeration.
      • Post boiling it stays good for 3-4 days under refrigeration.
  11. How do you ensure that the milk is antibiotic free?
    • We don’t use steroids or antibiotics on our cows unless the ailment is severe and recommended by a veterinarian. Such cows are separated from the herd and are kept under observation. We use ayurvedic and natural treatment methods for minor ailments.
  12. How do you ensure that the milk from unwell cows is segregated, if at all they are also milked? How do you handle sick cows?
    • Sick/Unwell cows are separated from the herd and are kept in quarantine zone.
    • Yes, they are milked because if we don’t milk them, their health would deteriorate further
  13. Is 4S milk safe for my child?
    • Yes, it is absolutely safe for everyone in the family, provided you are boiling the milk before consumption.
  14. Is your milk suitable for lactose intolerant?
    • No, it is not suitable for lactose intolerant.
  15. Why is your milk so expensive?
    • All the above points can very well explain the costs involved in producing our cow Milk. Having said that, we pro-actively work on keeping our costs low and have been able to keep the milk price constant for over 5 years now.
  1. Which breed of cows do you have? How many cows do you have?
    • We have a mix herd of cows – HF, Jersey and Desi
    • We have a total herd of 190 cows
  2. Is desi cow’s milk better?
    • No, it is a myth. Only difference is that, Desi cow’s milk has slightly higher fat percent.
  3. Do you give hormone injections to the cows?
    • No, we don’t use any kind of artificial growth hormones or Oxytocin etc.
  4. What kind of fodder do your cows eat?
    • Round the year, the type of fodder and grains keep changing as per the weather. For e.g. Wheat, Bajra, Mustard, Oats, Barley, Maize, Alfa Alfa, Barsim
  1. Is the milking process manual or automatic?
    • We have a completely automatic milking process in place. There is no human touch involved.
  2. Where is the processing plant? What do you do in the processing plant?
    • The processing plant is at our farm in Rewari, Haryana
    • There is no processing per se. It is primarily a dairy farming, chilling and a milk packaging unit.
  1. What kind of bottle do you use?
    • We use 100% lead free food grade glass bottles
  2. Do I have to return the empty bottles? What if the glass bottle breaks? Will I be charged for it?
    • Yes, the empty bottles have to be returned on every next delivery
    • Usually we don’t charge for breakages. However, if the breakage is frequent, each bottle is  charged @ Rs 65
  3. How will you maintain optimal temperature during transportation?
    • We maintain cold chain from farm to your doorstep.
  4. Do you deliver in half litre bottles?
    • Yes we have half litre bottles, but  it’s available only in winters
  5. How long after milking do we receive the delivery of the milk?
    • Within 24 hours of milking, the milk reaches your doorstep.
  6. Can you deliver milk in bulk for certain occasions?
    • Yes, we can do bulk deliveries as well. We already provide bulk supply to schools, hotels we well as restaurants
  7. Is there any service/delivery charge?
    • No, there are no delivery charges
  1. How can i get this milk delivered at home?
    • You can order it on our website, android/iOS mobile app, or can call up on our customer care number 8527337654
  2. What are the modes of payment?
    • All accept all modes of payments – Cash, Cheque, Bank transfer, Online payment using CC/DC/Netbanking as well as Paytm
  3. What are the milk delivery timings and procedure?
    • Milk deliveries are done in the morning hours only. We don’t have evening delivery service
    • Time of delivery would depend on your address and our schedule for that particular area. For details please contact our customer care.
  4. Can I pause or temporarily opt out of the milk delivery? Can I add/change my milk requirement if I’m travelling or have guests over?
    • Yes, you can stop it temporarily at any time of the subscription
    • For any change in quantity or schedule please inform us a day prior to your delivery by SMS or Whatsapp on 8527337654
  5. What is the delivery schedule on holidays?
    • We take very few holidays in the year – 26th Jan, Holi, 15th Aug, 02nd Oct, Diwali and New Year. We would notify you well in advance about the upcoming holiday(s) and you can place your order accordingly.
  6. Is there any additional charge in addition to the subscription rate?
    • No, there is no additional/hidden charge whatsoever.
  7. What areas do you currently deliver the milk?
    • Gurgaon – Except Old Gurgaon
    • Delhi – South, Central, North, Selected areas in West
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