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Are We Treating Our Kids to Poison in the Name of Health?

The real flavor of milk comes out in public when during festive seasons the media broadcasts how milk, an important constituent of delicacies, is contaminated. While the nature only intended to provide us wholesome health, are we consuming toxins instead?

Ever wondered why?

  • 80% of the calcium requirement of Indian Vegetarian people comes from Dairy products
  • Non Vegetarian Indians get 60% of their Calcium requirements from Milk & Milk products.
  • The age of puberty for girls has reduced drastically from 13-14 years to 7-8 years.
  • Noticeably teenage girls today are not able to gain much height.
  • Some Pediatrician & Gynaecologist advise against giving milk to little girls.
  • 80% women face upper & lower back problems after their first delivery.
  • 80% women face calcium deficiency problems immediately after first delivery no despite a good amount of milk consumption.
  • 70% men & women are facing joint & knee problems at young age of 30-35 years.
  • More & more children are suffering from rickets & osteoporosis.
  • The number of children suffering from bone & teeth problems are increasing at an alarming rate.

It’s not just the lifestyle that is to be blamed, but also the lack of proper nutrition in packed products. Contamination of food is a major cause of the growing health problems. Noteworthy is also the fact that many doctors are advising us against having raw salads nowadays.

Brand 4S – Not Just an Option

Blame it on the mindset or the lifestyle of people nowadays, the truth is that no one has the time to give a second thought to food. At a time when health has taken a back seat due to a number of factors including an altered lifestyle that ranges from fast-paced to hectic, 4S steers into the idea of total health for those who are unwilling to compromise on their health and nutrition.

4S Foods believes in manufacturing nutritious edibles, which are free from the nastiness caused by pesticides, fertilizers, and preservatives.

You may ask, what drives us? It’s the passion to create healthy food, like farm fresh milk, that does not compromise on taste and nutrition. All in all – 4S Foods is all

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Are we Giving Our Kids the Right Nutrition from Milk?

Milk obtained from small dairies and farmers is collected at cheap rates; and, is processed to be sold. Cattle is breed in the most unhygienic places in most dairies of NCR region that results in contaminated milk that is sold in dolus. (open jars)

Since selling price of the milk supplied by the farmers to the dairies is so low, the farmers are forced to feed cheaper fodder & imbalanced diet to their cattle to balance their economics. This leads to a vicious cycle, under nourished cattle = under nourished yield = our under nourished children.

Because the farmers are paid a miniscule amount for their labor, they are forced to purchase low-grade fodder, which results in unhealthy cattle – and ultimately low quality milk produce.

Small farmers all over India feed their cattle with dry fodder which full of fertilizers chemicals & pesticides. Dry feed has very little nutritional so in order to increase the protein value of this fodder 14 Kg urea is added to 400 Kgs of fodder & stored for 10 days. This increasing the protein value by 200% and is the preferred feed for the cattle even though it contaminates the milk yield with cancerous chemicals.

Oxytocin, a chemical that is harmful is being freely used to increase the milk produce by an animal. Oxytocin is otherwise only used by doctors. Another very alarming fact is the free use of Injection Oxytocin ( though banned by the Govt.) & Steroids by almost all of these farmers to increase the quantity of the milk produced by the animal. When oxytocin is used in cattle to increase milk production, it causes pus and infection in blood.

Steroids, painkillers, antibiotics and other drugs that are introduced to cattle either as treatments or to enhance milk produce, make the milk unfit for human consumption. Water that is added to milk not just makes the quality poor but also unhealthy. Since the water sourced from canals, wells and ponds is contaminated, therefore the milk becomes contaminated too.

In all of Europe, Australia & America people drink cow milk as it is low in fat. While there has been a misconception in India regarding Buffalo milk being healthier, the awareness about it being just a fad is increasing. All dietitians & doctors are recommending cows milk today, for it has only 2-3% fat compared to 7-8% fat in buffalo milk.

Our milk is completely free from preservatives and chemicals. Immediately after milking, it is packaged in non toxic, Food Grade packs & chilled. Our cows are fed top quality balanced diet with special focus on the correct amount & ratio of carbohydrates, protein, fat, Vitamins, Minerals, & Trace Elements. High quantity of Calcium Phosphate, in the correct ratio, along with vitamin D3 is given on a regular basis to enrich the quality of the milk produced. Recommended by vets and Veterinary Scientists, the feed is safe and healthy.

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